Well a few days ago I setup my company’s Facebook page and after playing around with it for a little while I decided yesterday that I might as well try an ad. After all the minimum daily price was $1 with the minimum maximum bid at $0.01. Since I was paying for this experiment out of my pocket I set the daily budget to $3.00 and the maximum bid to $0.60 (just below their recomendation). Now keeping in mind that this is a very small scale experiment of what is possible I’ve ended up with 15 clicks over two days and 86,375 impressions as of the time of writing this post. From this I doubled our fan base (from six to twelve), like I said it’s a small experiment. However if this scales up and does so proportionally we should be able to drive quite a few people to our fan page and on top of that quite a few to our website.
As far as the visits that Facebook has driven to our site I’m not entirely sure how to track in Google Analytics because of the strange little frame that Facebook place on top of the page if you visit a shared link. I’m not sure if the referer is still Facebook.com or if I should be looking for something else. If anyone knows the answer and is willing to answer that question for me I’d greatly appreciate and I would gladly share the numbers.
My bottom line here is that if the numbers and results that I see (6/15 become fans) I think there is a great potential in Facebook and advertising your page on Facebook. Just think, one person becomes a fan, it shows up in their friends news feeds and so on. Facebook’s newsfeed especially provides the framework for a carefully crafted campaign to become viral and to do so VERY quickly.
